News Gulf

How to make your business more attractive to candidates

It’s a competitive world out there – and not just for applicants. It’s no secret that in order to attract the best, employers have to be the best. Last week, Minute Hack published some advice that companies can harness to become an employer of choice. Here are some of the highlights…

Create your own culture

Now, what works for Google may not slide in your office, so developing your own company vision is important. What are your beliefs, values and intentions for the future? If you are unsure, revisit your beginnings. Ask yourself, why did you start the company? What did you hope to achieve?

Equally, millennials have become known for cherishing moments over money and purpose is something they hold in high esteem. They care about the environment, corporate responsibility and authenticity. They want to believe that what they do makes a difference. Incorporate these ideals into your brand image and you will become a top choice in no time.

Be a leader

Once you’ve settled on your organisation’s vision, you will need an inspirational leader to embody your ideas and embolden the staff. Lead by example and give management the freedom to be both proactive and accountable. People are happy to follow those who treat them kindly or inspire them, so get the right managers in place and the queue of prospective candidates will be out the door.

Open feedback goes both ways

For eager graduates looking to learn and progress, it can be very frustrating to then end up at a company that offers no guidance.

Feedback not only means that your staff will do a better job, but they will also feel more included and engaged with the company. By facilitating a culture of sharing ideas and issues, employees will feel like they are part of the company’s journey and that their career path matters, too.

Be a mentor

Studies have shown that millennials place a lot of value on progression and the presence of mentors. If your company becomes known as an organisation that invests in its graduate applicants and offers mentorship schemes, you will become all the more attractive for prospective employees.

Master the basics

No amount of slides, free pizza or perks can make staff happy if you haven’t got the basics right. So sweat the small stuff, think about environment, lighting and how to create an inspiring, productive environment. As for benefits, make sure they are relevant to your staff and their motivations, otherwise you run the risk of wasting time and money.

Enhance your company’s attractiveness to graduates further by registering with Gradlink today. It’s a free service and you’ll have access to thousands of high quality graduate CVs at the click of a button.