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What you get out of networking should be more than a job

The rise of social media has changed our world in many ways, the least of which is hunting for a new job. To better their chances of getting noticed, job seekers today are not only crafting eye-grabbing cover letters and resumés with the right key words, but also networking and directly connecting with employers.

While networking — attending job fairs, industry meet-ups, informational meetings or simply connecting on LinkedIn — may improve your shot at employment, it’s important to understand that securing a job shouldn’t be your only goal.

Never initiate a conversation with someone by asking, “Are you hiring?” The search is a learning process; rather than using networking as your primary job searching tool, consider it as an extension to make you a more informed applicant. Being too focused on landing a job with an employer you just met may deter you from making it a meaningful, career building experience, and may even put off the professionals you network with.

Here are three benefits of networking that might also help you attract employers:

You’ll get an “insider” on the industry If you’re just about to start your career or you’re in the midst of switching industries, networking helps you gain industry-related knowledge from professionals in the field. Rather than connecting only with the top companies you’re interested in working for, look broadly at influential businesses and professionals in your industry.

If your career goal is to be a creative director, for example, find a creative director who influences you — not a hiring manager you’re hoping will grant you the opportunity. Whether it’s through a meeting over coffee or at a career fair booth, this is your opportunity to become more informed in the industry you’re vying to work for, from sector trends and current job market, to relevant technology and workplace culture.

You’ll receive free career advice Who better to receive career tips from than those you admire in the working world? Networking allows you to feed off experienced professionals and gain insight into what you’ll need to succeed in the industry.

They are the in-person advice column you’re looking for in the job search, who will not only offer their insight, but also motivate you in your job search. They can share their career successes and challenges, and will be able to help refine how go about your job search.

You’ll leave your mark Networking shouldn’t be a one-way street. While it’s a personal and professional learning experience, it should also be as valuable to the individuals you’re connecting with. Consider this a chance to bounce any ideas off each other or discuss interesting career- or industry-related topics. You want those you connect with to leave with a lasting impression of you, so you are top-of-mind when an opportunity surfaces.

Lastly, networking is a great way to raise your profile, especially if you’re between jobs or in transition. The more professionals you meet and networking events you attend, the more recognized you’ll become. And who knows, it may one day land you the job you’ve been waiting for.