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UK B2B Influence Account Manager

  • Location
    (UK) and London
  • Job Reference
  • Functional Area/Experience
    Marketing, advertising and PR / 2 Years

Job Description & Qualifications

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.     

We achieve this by breaking down the barriers that restrict talent and ideas, we call this Borderless Creativity.          

Which is why our teams work fluidly across 5 capabilities: Advertising, Growth and Innovation, Experience, PR and I, and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.     

Our mission: We inspire brands and people to impact the world 

How we do it: We innovate and operate at the intersection of people and capabilities  

What we do: Borderless creativity  

The Role

Contract type:  Fixed-Term

Full Time/Part time: Full Time

Contract duration: 6-months

Reporting into: Business Influence Director

Ogilvy’s influencer proposition covers the full spectrum of intewgrated influencer work, from celebrities all the way to micro influencers, from Social media content to above-the-line production. You will be directly responsible for the ideation, project management and execution of influencer marketing campaigns across this spectrum.

The Standard of delivery Ogilvy set will require your client management to be first class, you will be results orientated and help strategically develop ‘best in class’ ongoing influencer programmes with innovative creativity at the core of everything.

Ogilvy’s award winning influence division is one of the first agencies to develop a specialist B2B Influence specialism, integrating the value of influence into the core of Business Marketing operation for clients such as Vodafone Business, Samsung Business, Intel Gaming, EY, Dulux and many more.

Your experience in B2B marketing and your understanding of B2B audiences, brand value & route to market play a key role in spotting the areas influence can add value.

Key Responsibilities

  • Responsible for the day-to-day running of influencer campaigns, from identification and implementation, overseeing and reporting.
  • Actively contributing & developing Influencer strategy for B2B clients: recommend objectives, targets, action plan, selection, content calendar and budget.
  • Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
  • Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
  • Maintain and build and successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
  • Be able to present creative and sell content solutions to internal stakeholders and new and existing clients.

  • Responsible for managing the influencer database and ensuring this is kept upto date.
  • Stay up-to-date with cultural/social trends and customers’ views and attitudes.
  • Assists in the development of and participation in promoting our influencer offering across the business.
  • Supports on additional projects as required – such as new business pitches, market reviews and competitive trends.

Must Haves

  • Passion for influencer marketing with a minimum of two years’ experience in the field (Either B2B or B2C both applicable)
  • Understanding the opportunity in the developing B2B Influence world, recognising the difference between B2B & B2C.
  • Demonstrate experience in building productive relationships with both clients & influencers.
  • An innovative, creative approach to the opportunity in influence.
  • The ability to remain optimistic under pressure.
  • Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends.
  • Proven experience of integrating digital and social media in campaign activity.
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
  • Team player, ability to work together, delegate and elevate others.

How we help you Thrive:  

  • 25 days annual leave + 1 Volunteer Day 
  • Bupa Healthcare  
  • Enhanced Maternity, Adoption and Shared Parental leave 
  • We have a flexible working policy with core working hours (10am – 4pm) and have launched our 3.2 Hybrid Working model 
  • A 1.5:1 matching pension structure 
  • Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership plus Dental cover, Unmind membership, LifeWorks tool and annual eye tests.  
  • Learning and development budgets plus Enhanced and ongoing wellbeing incentives and activities throughout the year 
  • Season ticket loan and cycle to work scheme  
  • Life Assurance x4 salary  
  • Inclusion@Ogilvy: To foster an inclusive environment we have our internal groups: Ogilvy Rewired, Roots, Equals, Proud plus Parents and Carers. See here for more information  

Dedicated to our people, we provide additional perks to help support your work life balance 

If this sounds like the right role for you, we’d love to hear from you. 

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. 

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for anyone who wants to work at Ogilvy. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. 

Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Job Skills/Competencies Required

  • An innovative, creative approach to the opportunity in influence.
  • The ability to remain optimistic under pressure.
  • building productive relationships
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
  • Team player

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