Jobs Filtered by

india Marketing Assistant

  • Location
    (INDIA) and Gurgaon
  • Job Reference
    15743
  • Functional Area/Experience
    Marketing, advertising and PR / Fresh Graduate

Job Description & Qualifications

Economist Impact creates world-class events that truly brings the content of The Economist to life. Through innovative programmes and high-quality execution, Economist Impact has a long-standing reputation for bringing together senior-level stakeholders form governments and business to discuss and debate globally important issues with the purpose of prompting progress.

We are recruiting for a marketing executive to work within Our EuroFinance portfolio of events. Key responsibilities include the operational aspects of the website, lead generation, email marketing, and social media. The successful candidate will undertake activity across a variety of marketing channels to assist the team in achieving target delegate revenue and delegate guest places for a number of events. 

Accountabilities

How you will contribute:

  • Work in WordPress to lead the user experience and to maintain the accuracy of the website
  • Daily website maintenance, updates and upgrades
  • Create and deliver weekly newsletters that will increase engagement
  • Establish relationships with internal stakeholders and external marketing partners to maintain and expand the EuroFinance product portfolio
  • Assist marketing manager to manage relationships with PR and media partners
  • Run social media/PPC campaign to generate leads
  • Provide assistance with direct marketing tasks as and when required, track inbound inquiries/brochure downloads
  • Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
  • Assist with engagement and retention activities for events
  • Set up lead generation forms, onsite apps and referral widgets in support of event attendee acquisition

Experience:

  • Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent (or equivalents) and back-end website editing tools. WordPress a plus

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.



Job Skills/Competencies Required

  • A strong understanding of customer acquisition, online marketing and new media channels
  • Ability to manage multiple tasks prioritize accordingly and work to tight deadlines
  • Excellent written English and proof-reading skills
  • Excellent Microsoft Word, PowerPoint and Excel skills
  • Basic HTML, CSS and SQL
  • SEO auditing awareness 
  • PPC campaigns
  • Commitment to standards of excellence with attention to detail
  • Ability to communicate and highlight progress
  • Highly self-motivated, intuitive, energetic and persistent
  • Excellent communication skills
  • A team player
  • A strong desire to acquire new technical skills