Marketing and Social Media Officer

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  Location

  (ABU DHABI) and various

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  Job Reference

  17534

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  Functional Area/Experience

  Marketing, advertising and PR / 2 Years

Job Description & Qualifications

The Marketing and Social Media Officer will be responsible for creating and implementing marketing strategies to promote the company's aviation training services. Also will manage the company's social media accounts, creating and sharing engaging content to increase brand awareness and attract potential students.

Accountabilities

• Implement marketing strategies in line with the company’s Vision and targets, to promote the company's products and services
• Create and send marketing material to potential and existing customers and partners
• Manage the company's social media accounts and create engaging content such as videos, infographics, and blog posts
• Create and execute social media campaigns to increase brand awareness and attract customers
• Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies as needed
• Collaborate with other departments to ensure a consistent and cohesive brand message is delivered
• Create branded material for showcase, manage the event calendar and when required, attend networking events and trade shows to represent the company and promote its services
• Manage internal communications to keep the team informed of marketing efforts and updates
• Manage external communications by engaging with relevant magazines, journals, etc. and creating content for global distribution
• Manage and maintain the company's customer database in conjunction with the sales team

Education & Experience

• Bachelor's degree in marketing, communications, or a related field
• 2-3 years of experience in marketing and social media management
• Strong knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Experience creating and executing social media campaigns
• Excellent written and verbal communication skills
• Strong analytical skills and ability to interpret data
• Strong interpersonal skills and ability to work in a team
• Experience in website management, SEO, and email marketing
• Experience in the aviation industry is a plus

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com

Job Skills/Competencies Required

• Excellent written and verbal communication skills
• Strong analytical skills and ability to interpret data
• Strong interpersonal skills and ability to work in a team