Marketing Automation Manager

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  Location

  (CANADA) and Edmonton

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  Job Reference

  16353

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  Functional Area/Experience

  Marketing, advertising and PR / 3 Years

Job Description & Qualifications

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them.

Our team is reimagining how businesses make their decisions through our award-winning Total Experience Management (TXM) platform. We work with some of the world’s top companies like Twitter, Red Bull and J.Crew to help them build stronger brands, happier workplaces, winning product portfolios and lasting customer relationships. We’re backed by some of the most respected names in business including, Round13, OMERS Ventures, Georgian, W Capital and Vistara Growth. Through their support we’ve raised over $50M in the last year!

The Alida team are high-performers who are committed to being bold and curious, while always leading with empathy and authenticity. We’re looking for talented people who thrive in a fast-paced environment and are keen to make an impact by bringing their big ideas to life. As a digital-first culture grounded in agility, Alida has intentionally built a hybrid work environment where our employees can choose when they’d like to work from home or come into the office to engage with their peers.

The Marketing Automation Manager has a strong and energetic personality, a go-getter attitude, a depth of experience in many facets of marketing and a strong foundation in producing content. Excellent project management skills and the ability to juggle multiple projects, consistently hit deadlines, stay calm under fire and communicate clearly and often to all appropriate stakeholders are crucial skills for success.

Primary Responsibilities

• Manage the day to day operations of the marketing automation platform (HubSpot) and other marketing tools to support marketing campaigns
• Assist with managing and optimizing the MAP/CRM integration
• Assist with maintaining database cleanliness Help manage and improve marketing reporting, providing the team with the support to make data-driven decisions
• Execute various email marketing campaigns and nurture workflows, employing targeted segmentation criteria
• Run A/B tests for email campaigns and landing pages to optimize performance
• Track campaign performance and tweak workflows accordingly
• Ensure compliance while executing email marketing campaigns and collecting data

Education/Work Experience

• 3+ years minimum in marketing automation/demand generation

Job Skills/Competencies Required

• Strong proficiency in HubSpot or a similar marketing automation platform
• Understanding of Salesforce or a similar CRM platform
• Strong analytical mindset and problem solving skills
• Top-notch verbal and written communication skills
• Excellent project management and collaboration skills
• Should know how to use data as fuel to drive results
• Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a plus

We can’t wait to meet you!

We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.

At Alida, we’re dedicated to fostering an environment where our employees feel heard, valued and included.

We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.