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canada Digital Marketing Coordinator

  • Location
    (CANADA) and Toronto
  • Job Reference
  • Functional Area/Experience
    Marketing, advertising and PR / 1 Year

Job Description & Qualifications

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. 

Job Overview

We are currently seeking a Digital Marketing Coordinator to join our Digital Marketing team. In this role, the successful candidate will report into the Digital Marketing Manager and will work within the marketing group on the strategic development and execution of integrated digital marketing initiatives. This includes providing strategic support for assigned projects and initiatives related to CI websites, e-marketing campaigns, webinars and other digital initiatives.

What You Will Do

  • Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders, including internal departments and external vendors.
  • Collaborate with various business units in support of all their digital marketing requirements, owning and project managing committed deliverables through our workflow management platforms from development through to delivery.
  • Support campaign planning, development and execution, including reviewing content against brand guidelines and evolving A/B testing insights.
  • Identify and develop opportunities to improve internal processes and customer experiences across all digital channels, personalizing journeys and leveraging data-driven insights to achieve targeted goals.
  • Manage the successful execution of assigned initiatives against key milestones to optimize strategies.  
  • Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
  • Support the development and implementation of campaign management and analytics reporting.
  • Establish relationships with key internal and external stakeholders.

What You Will Bring

  • One to three years of experience in financial services and/or media or agency environment with experience working cross-functionally between teams.
  • University/College degree in marketing, communications or related field.
  • IFIC/CSC certification is an asset.
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel).
  • Excellent collaboration skills and comfort working in a team environment.
  • Keen attention to detail, with the ability to connect the dots and envision the ‘big picture’.
  • Strong time management skills with ability to handle multiple projects while making decisions about key priorities. Success in managing the delivery of polished deliverables in fast-paced environments.
  • Expertise in planning, scheduling, project communication, issue resolution, change management, and risk management.
  • Familiarity with Salesforce Marketing Cloud and project management tools such as WorkFront and Jira is preferred.
  • A strong understanding of the media landscape and major trends in the industry.
  • Proficiency in French (reading) is considered an asset.
  • Flexible team player who is a positive contributor to team culture.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.   Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.  Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI. 

What we offer

  • Modern HQ location within walking distance from Union Station
  • Flexible & Hybrid Work Program
  • Equipment Purchase Program
  • Training Reimbursement
  • Paid Professional Designations
  • Employee Share Purchase Program (ESPP)
  • Corporate Discount Program
  • Enhanced group benefits
  • Parental Leave Top–up program
  • Fitness membership discounts
  • Volunteer paid Days
  • Complimentary vending machines

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further.


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