Jobs Filtered by

canada Demand Generation Manager

  • Location
    (CANADA) and Toronto
  • Job Reference
  • Functional Area/Experience
    Marketing, advertising and PR / 3 Years

Job Description & Qualifications

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like Buzzfeed, LinkedIn and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida's unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Equally important to the success of our business are our people. We couldn't do what we do without our awesome Lider's and look forward to welcoming a new Lider, you to our Alida family. Join us and let's make a difference together.

Demand Generation Manager 

You are a demand marketing leader, with strong SaaS experience and passion in building high performance programs and strong partnerships across teams.  You have a proven record of translating business objectives into demand gen tactics and campaigns that drive pipeline and revenue growth.   

You have a proven ability to build scale and efficiency across a global team through process, education, and technology.  You have managed direct reports and built strong partnerships in your past roles, and are equally comfortable being a player and a coach.  You are able to identify improvements and solutions that will drive an outsized impact.

You are a Hubspot and master across program execution, reporting, and data management. 

Job Responsibilities:

  • Own Demand Generation program execution and general marketing operations
  • Manage, coach, and mentor a small team of dedicated DG specialists 
  • Increase qualified marketing leads and improve conversion rates across the top and middle of the sales funnel
  • Create conversion focused short form content and assets to support demand programs
  • Provide regular reporting and insight related to Demand Gen programs and campaigns
  • Act as Administrator and user of Hubspot, and Webinar programs
  • Execute customer campaigns for renewal and expansion in partnership with the Customer Marketing Manager
  • Track, measure and evaluate program effectiveness/ROI and improve every marketing campaign
  • Partner closely with the Product Marketing team to ensure the correct content mix for the whole buyer’s journey
  • Identify, plan, and execute physical events, virtual events, and webinars.  Develop event and speaker materials, and where needed act as host/mediator 
  • Leverage project and resource management platforms to bring visibility and predictability to program building, testing, and iteration 


  • 3+ years of SaaS or tech marketing experience. 
  • Bachelor’s Degree in Marketing or 3-5 years in related fields required. Specific experience with B2B marketing is most desirable.

Job Skills/Competencies Required

  • Demonstrable experience with email marketing, lead generation and account based marketing
  • Highly creative with excellent analytical abilities
  • Strong analytical skills and the ability to analyze data
  • Excellent written and verbal communication skills
  • Knowledge of ABM principles and platforms (DemandBase, 6Sense, Engagio)
  • Knowledge of marketing platforms that include but not limited to CMS, CRM systems (Salesforce, HubSpot, Google Analytics)
  • Excellent copywriting and copy editing skills.

Ready to join our team?

If you are customer and people centric and are interested in helping Alida deliver on its commitments and taking your career to the next level, we invite you to apply online now.

Apply now