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malaysia Associate, Base Management

  • Location
    (MALAYSIA) and Kuala Lumpur
  • Job Reference
  • Functional Area/Experience
    Marketing, advertising and PR / Fresh Graduate

Job Description & Qualifications

Why join us?

  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”


  • Identify upsell opportunities and craft the strategy and offers to maximize customers value and drive incremental subscription revenue growth.
  • Plan and execute the monthly base/channel activities including the base segmentation, journey design and optimization for upselling campaigns
  • Work closely with marketing to execute strategic/tactical marketing plans include go-to-market, ATLs and BTLs.
  • Work closely with Sales team to optimize campaign performance including values proposition, narratives, challenges etc.  
  • Collaborate with data team to develop and enhance the base management/upsell model to drive better retention and conversion.
  • Influence product roadmaps by synthesizing customer, viewership and campaign insights.
  • Deliver campaign/performance report and provide actionable insights and recommendations.


  • Driven to understand customer and market needs, tailoring strategies accordingly.
  • Strong analytical skills with proficiency in Microsoft Excel and relevant Power BI Tools.
  • Strong problem-solving capabilities.
  • Excellent communication, presentation and interpersonal skills.
  • Independent and proactive.


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