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South Africa Copywriter

  • Location
    (SOUTH AFRICA) and Cape Town
  • Job Reference
  • Functional Area/Experience
    Marketing, advertising and PR / 3 Years

Job Description & Qualifications

We believe we can create a leading omni-channel retailer that seamlessly offers customers: digital and physical shopping experiences, wide ranging logistics services, bespoke financial services and value-added services. 🤩

The TFG ECOMM STUDIO team is expanding to support TFG's digital transformation. So, we are building a pioneering team to help us offer our customers the biggest range of products from TFG in the most convenient way.


The studio team works together in a very agile environment across all e-commerce brands within the TFG stable. Our prowess lies in creating competitive visuals that inspire purchase.

We are building a dream team with clear goals and responsibilities that will streamline the way we work, allowing for quick turnaround time while elevating the brand essence.

More about the mission you’ll take on as a Copywriter:

You will be writing articles, creating presentations, doing research and working on advertising content. The ideal candidate will be able to capture the imagination of an audience using the power of language

This job is for you if you feel confident in your abilities to:

  • Creating + writing blogs, marketing collateral, website content + product descriptions
  • Ensure all copy meets strict brand standards in terms of grammar, punctuation, formatting, and other technical elements 
  • Ensure content for each brand looks and feels consistent across all channels – you must be able to take on distinct brand voices in everything from ads and captions to blogs, mails and landing pages
  • Working with internal and external teams
  • Keyword research plus working closely with technical SEO team
  • Doing updates on WordPress sites
  • Responsible for competitor research and market analysis


  • A degree or diploma in English, communications, marketing or media
  • 3 years’ experience in a Content/Copywriting role
  • Experience working with copy across various channels with strong focus on digital channels
  • Exposure to SEO + Paid Media
  • Experience with keyword research + updating WordPress sites

What’s in it for you?

  • Being at the forefront of designing SA’s hottest new omnichannel marketplace.
  • Supporting a team to build high-impact, user-centred solutions in a fast-paced agile environment.
  • Being in a cultural environment that functions to support your work, and values your preferences and autonomy.

Some perks to sweeten the deal:

  • We enjoy a flat hierarchy, where we aim to build independent, cross-functional structures that support autonomy and curiosity.
  • Career boosting with certifications, training, conferences, events, etc.
  • Flexible work times and options  - like remote, work from the office, or a hybrid,
  • Team members who are incredibly ambitious and excited to learn and teach.
  • A feedback-driven culture where there is room for everyone to own and present their ideas. 

We also have cool team events like the recording of podcast episodes, Lunch &Learn, Coffee &Tech and many more!

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Job Skills/Competencies Required

  • You’re a stickler for detail and have the highest respect for the accuracy and integrity of copy
  • You’re able to interpret business decisions and align QA standards with major business goals
  • You can adjust quickly to shifting approaches, situations and priorities (if you’re energised by change, it’s a plus!)
  • You can communicate complicated ideas through crisp copy and you don’t let go of a brand’s image, even while making dynamic changes to content
  • Excellent writing skills + attention to detail
  • Passionate about digital communication
  • Skills in your keystrokes
  • A portfolio of excellent work
Apply now