• Job Title

    Market Insight Officer
  • Company

    University of Nottingham
  • Country

  • Subject Studied

  • University

    University of Nottingham
  • Job Sector

    Business, Accounting & Finance


As a Market Insight Officer, my role is focused on coordinating and implementing research, analysis, and insights to inform curriculum and programme reviews. Drawing from both qualitative and quantitative market research and sector analysis, I contribute insights for new curriculum development and support student recruitment efforts. Utilising a range of data analytical tools such as PowerBI and Tableau dashboards, I provide recommendations to aid stakeholders in their decision-making processes.

What do you most like about your job?

What I enjoy most about my role as a Market Insight Officer is the sense of achievement, I feel knowing that I'm contributing to the education sector and helping students access quality education. Being able to play a part in curriculum transformation directly impacts the learning experiences of students, which is incredibly fulfilling. Moreover, I love the aspect of telling stories with data. It's fascinating to delve into the world of insights and discover something new every day.

Analysing data and uncovering trends allows me to paint a picture that helps stakeholders make informed decisions. Creating visually appealing dashboards and conducting in-depth data analysis adds an element of fun and creativity to my role, making each day dynamic and engaging. Overall, the blend of contributing to education, storytelling with data, and working with analytical tools makes my job incredibly rewarding and enjoyable.

How did your university course help you to get this job?

Throughout my time as a student at the University of Nottingham, I had access to invaluable university resources that helped me navigate the UK employment market. I received support from the Nottingham University Business School Careers team throughout my job search journey, beginning with exploring my career interests and identifying relevant job opportunities on various platforms. They also assisted me in customising my CV and cover letters to suit different job applications. Additionally, the Careers team conducted mock interviews, providing valuable feedback, and offered tips on salary negotiation. Their support helped me stay motivated and learn from feedback, especially during periods of rejection.

Moreover, I gained practical experience through the Postgraduate Placement Nottingham (PPN) opportunity introduced by the Careers team during my degree. Taking on a 200-hour part-time marketing sustainability role with an external organisation enabled me to understand the work culture in the UK and added relevant experience to my CV. This hands-on experience not only enhanced my skill set but also provided valuable insights into the professional environment, further preparing me for my career journey.

Furthermore, my MSc in Business and Management covered a wide array of business management areas, sparking my interest in marketing. The comprehensive curriculum equipped me with knowledge and skills that ignited my passion for marketing, prompting me to seek relevant job opportunities in the field. My academic background, combined with practical experience and career guidance, has laid a solid foundation for pursuing a successful career in the field of market research and insights.

What key advice would you give to current international students looking to start a career in the UK?

I would strongly encourage you to seize all the opportunities presented during your time as a student. These could include external company projects, upskilling opportunities, and part-time placements. When pursuing employment opportunities in the UK, it's vital to recognise that there isn't a one-size-fits-all solution. Handling rejections positively and utilising feedback constructively are essential, enabling you to enhance your skills and refine future applications. Additionally, make full use of university resources, including engaging with your university careers and employability team for assistance with your job applications.


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