Graduate Case Studies :: india :: Darshan


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    Business, Accounting & Finance
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Darshan Dhruv is an entrepreneur who has established a unique e-commerce website selling Gujarati Faran, a type of Gujarati snack food. He currently operates in six countries but plans to expand his business to serve 160 by 2015.

What do you do?

I launched in November 2012, and we are the only company selling this type of Gujarati snack food in this way. My foods are inspired by local Farsan products that tempt the taste buds and which are renowned for their huge flavour variety and rich taste.

To ensure consumers get the best taste and quality I have developed a just in time delivery method and my vendors are carefully selected to maintain product quality.

Why do you think you got this job?

When I returned to India after studying at UWE I joined the family packaging. However, I was never satisfied doing ‘regular stuff’ and then one day, entrepreneurship clicked. Being a foodie I knew that that I wanted my business to revolve around food. A quick service restaurant did cross my mind, but then I decided to leverage my family’s expertise in packaging. People around me were surprised when I declared that I was planning to sell farsan online. Everyone had heard of selling books, clothes accessories and flowers online, but farsan was something very unique!

What other advice would you give to others graduates?

‘Believe in what you do and always do things with sincerity and 100% dedication’!

If you want to start up with e-commerce, do lots and lots of research before set up the business. If you have a concept, and you think it is going to work, put pen and paper and get started no matter what the world says. It′s tough at the beginning but once you have a grip you will succeed!

What key advice would you give to current students from China who would like to get into a similar job to you?

"Believe in what you do and always do things with sincerity and 100% dedication"!