• Job Title

  • Company

    Humber College
  • Country

  • Subject Studied

  • University

    The University of the West of England
  • Job Sector


Please give a brief description of your job and what it involves

I′m a professor. I teach marketing and advertising to undergraduates in bachelor degree programmes. I am also the Canadian author of Marketing: An Introduction, published by Pearson (the largest educational publisher in the world). My specialty is marketing communications, and my dissertation was called A Narrative History of Radio and Internet Advertising, in which I developed a theoretical model describing the development of advertising on a new medium.

What key advice would you give to current students who would like to get into a similar job to you?

If you want to be a professor, you have to work towards a PhD in the subject that interests you the most, and become an expert in it.

Why do you think you got this job e.g. what skills/knowledge/experience etc.

To become a career academic, a writer/researcher and professor, you must be an avid reader -- especially in the field that interests you, but you should also be generally well read. It helps to also have had some work experience in the real or professional field of your interest. You must be good at collecting and organizing information, and you must excel at both written and oral communications.

Please feel free to add anything else that you think would be useful?

Most people who end up being professors do a masters degree in their field first, then proceed to the PhD, however, it is possible to do a PhD without first having done a masters. Either way, being a professor means you are committed to the world of academia. It′s more than just a job, or even a career; it′s a lifestyle.