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At BASF, we create chemistry, and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world′s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over $74 billion in 2014 and around 113,000 employees as of the end of the year.

BASF has been a committed partner to Greater China since 1885. With major investments in Nanjing, Shanghai and Chongqing, BASF is one of the largest foreign investors in the Chinese chemical industry. We maintain the BASF Innovation Campus Asia Pacific in Shanghai as a research and development hub for the Asia Pacific region, focussing on polymer and advanced materials research, formulation and process engineering.

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Intern, Consumer Insights & Digital Solution, Care Chemicals Asia Pacific

Location: Shanghai, china

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Intern, Consumer Insights & Digital Solution, Care Chemicals Asia Pacific

(CHINA) and Hong Kong
Job Reference:
Functional Area/Experience:
/ Fresh Graduate
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Job Description:

Job Description & Qualifications

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 110,000 other minds.


Located in Hong Kong, BASF’s regional headquarters oversees more than 16,000 employees at about 100 sites across Asia Pacific. In addition to regional business units, Hong Kong office also houses regional functional units including Corporate Affairs, Finance and Controlling, Human Resources, Management Consulting, Procurement and Supply Chain Services.

Care Chemicals Asia Pacific (A-EMA) offers a broad portfolio for hygiene, personal care, home care, industrial & institutional cleaning as well as technical applications. Care Chemicals is the leading supplier for cosmetics, detergents and cleaning industries. We operate production and development sites as well as sales offices in all regions.

Objectives of the Position 

As part of the Consumer Insights & Digital Solution team, you will work under the supervision of Head, Consumer Insights & Digital Solution for Care Chemicals Asia Pacific and support the team in various marketing and analysis activities

Main Tasks

  • Identify and quantify consumer trend through myriad resources
  • Assist in researching and analyzing data for quarterly bulletin release with involvement in copywriting
  • Provide insights on brand categorization and positioning besides building the data structure for digital platform
  • Support ad-hoc tasks related to consumer trend and digitalization


  • Commitment to a 3 to 6-month full-time internship from September/October 2019
  • Students of Bachelor/Master's Degree in Business Administration, Marketing or of related disciplines
  • High proficiency in oral and written English. Proficiency in Chinese is a plus point
  • Having previous internship experience is advantageous
  • Proficiency in MS Office applications such as Excel, PowerPoint and SharePoint
  • Knowledgeable and passionate about beauty industry and its trend

Application Procedure

  • Submit your CV, cover letter and school transcripts on our online job portal
  • In your application, state clearly your available period, and your expected graduation date